A campaign that changed perceptions and continues to get results.
Everyone counts to the Nationale Vacaturebank (National Job Bank), regardless of age, colour or company size. The problem was that there wasn’t enough top-of-mind awareness to make this known. We brought change by coming up with a campaign that showed how everyone has the chance to get a good job.
So we get rid of bias. The right match is unexpected and so everyone has as much chance as anyone else.
Real and biased job vacancy texts for jobs that were filled by surprising candidates. That’s how we brought the problem to light in a light-hearted way with OOH, DOOH, print, socials and radio. Oh yes, and the resignation box: the right push towards the right job.
We put together a refreshing, down-to-earth look at the Dutch labour market. And increased the intention of using the Nationale Vacaturebank. And possibly more importantly, the campaign led to a higher NPS score. Top results!
GROWTH IN NPS SCORE
CONVERSION RATIO
CAMPAIGN TALKED ABOUT
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Want to find out what Natwerk has lined up?
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Why not try our CEO Reinier. He’s seen pretty much everything.
mail reinier@natwerk.nl
Try our CEO Reinier, he forms all kind of partnerships.
mail reinier@natwerk.nl
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Take a look at our current vacancies or email your resume and motivation.
mail info@natwerk.nl
Every week we change the button to a random colleague. Good luck!
mail info@natwerk.nl
Talk to one of our producers Linda, she did a lot of Natwerk productions.
mail linda@natwerk.nl
For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.
mail reinier@natwerk.nl