Brand perception and brand ambition can sometimes be miles apart from each other – which is understood by Crocs very well. Crocs is way to often seen as a outdated or cheap brand. We tried to shift this perception by entering into unexpected partnerships with bold and outspoken artists and influencers. The result? The most unique Crocs ever.
Crocs created a unique design in collaboration with Little Big, a satirical punk rock group from Saint Petersburg. The result? A bold new pair of Crocs.
Rough, strong, metal Crocs, with the Little Big roller skate Croc as unique extra. It was all shown in Little Big’s new music video and released in an eye-catching social campaign.
A success. Within an hour, all 2,000 unique Little Big x Crocs were sold. It meant we weren’t attracting the masses, but a particular hip new target group that were revaluing Crocs. A change of perception. Need we say more?
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Discover the opportunities we have at Natwerk.
Want to find out what Natwerk has lined up?
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Why not try our CEO Reinier. He’s seen pretty much everything.
mail reinier@natwerk.nl
Try our CEO Reinier, he forms all kind of partnerships.
mail reinier@natwerk.nl
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Take a look at our current vacancies or email your resume and motivation.
mail info@natwerk.nl
Every week we change the button to a random colleague. Good luck!
mail info@natwerk.nl
Talk to one of our producers Linda, she did a lot of Natwerk productions.
mail linda@natwerk.nl
For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.
mail reinier@natwerk.nl