Caiway is the most down to earth brand within the fiberglass area. Their smart customers know why. An amazing product without unnecessary fuss. In all communication a clear and down to earth ton and a style which examples the same message: smart thinking!
With the new pay-off Smart thinking we give every Caiway consumer a pat on the back. A rich concept which is flexible enough to translate to divergent target groups and resources.
We build, with a lot of consistency, a long term brand image. This way we can communicatie with multiple target groups, propositions and actions.
The new brand concept and corresponding campaign makes Caiway known by a broader audience. In a campaign period of 6 months the awareness about the brand among non-customers increases from 25% to 32%.

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Discover how an intriguing campaign can help you meet your goals.
Build a new brand? Or breathe new life into an existing brand?
Discover the opportunities we have at Natwerk.
Want to find out what Natwerk has lined up?
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Why not try our CEO Reinier. He’s seen pretty much everything.
mail reinier@natwerk.nl
Try our CEO Reinier, he forms all kind of partnerships.
mail reinier@natwerk.nl
Then you need to talk to our Head of Strategy.
mail jens@natwerk.nl
Take a look at our current vacancies or email your resume and motivation.
mail info@natwerk.nl
Every week we change the button to a random colleague. Good luck!
mail info@natwerk.nl
Talk to one of our producers Linda, she did a lot of Natwerk productions.
mail linda@natwerk.nl
For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.
mail reinier@natwerk.nl