Integrated campaign

ASA

(D)OOH, Socials, Digital, Design & Print

Young adults experience high pressure. Social media, parents and always the pressure to find your dream job. ASA backs off some of the pressure. ASA wants to give you the time to explore what fits you. With the campaign ‘What works for you’, Natwerk created a brand and visual identity which fits this mentality perfectly. Stubborn, outspoken and relevant.

Implementation

Do and dare

Our call is to just do it, try and discover. We created a visible and relevant campaign for students and (young) professionals.

Execution

Proof

We launched in a striking way concrete tools for the organisation (such as the Job Randomizer). A playful wink to our ASA mentality.

Results

Repositioning with effect

The complete new brand is solid as a rock. ASA stands out and not only for students but also for starters and young professionals. The brand awareness is growing strongly, as well as the number of candidates and filled vacancies.

A repositioning for a whole generation of adolescents.

What are you looking for?

What are you looking for?

What are you looking for?

What are you looking for?

How do you want to be helped?

Pick an option

start over
1.

A campaign

Discover how an intriguing campaign can help you meet your goals.

next step

2.

A brand journey

Build a new brand? Or breathe new life into an existing brand?

next step

3.

A job or work placement

Discover the opportunities we have at Natwerk.

next step

4.

Inspiration

Want to find out what Natwerk has lined up?

next step

1.

Find out more about your approach

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

2.

Brainstorm about opportunities

Why not try our CEO Reinier. He’s seen pretty much everything.

mail reinier@natwerk.nl

get in touch with reinier

3.

An estimation or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

More about working together

Try our CEO Reinier, he forms all kind of partnerships.

mail reinier@natwerk.nl

get in touch with reinier

2.

Exploring our vision on brands

Then you need to talk to our Head of Strategy.

mail jens@natwerk.nl

get in touch with jens

3.

An estimate or plan of approach

Ömer would love to help you.

mail omer@natwerk.nl

get in touch with ömer

4.

Something else

Just send us an email.

mail omer@natwerk.nl

get in touch with ömer

1.

Vacancies

Take a look at our current vacancies or email your resume and motivation.

mail info@natwerk.nl

get in touch with us

2.

Send an e-mail to a colleague

Every week we change the button to a random colleague. Good luck!

mail info@natwerk.nl

get in touch with us

3.

Why Natwerk

Our CEO Reinier will tell you all about it.

mail reinier@natwerk.nl

get in touch with reinier

4.

Our work

Take a look at our cases or send us an email.

mail info@natwerk.nl

get in touch with us

1.

Creative

One of our creatives is happy to help you

mail info@natwerk.nl

get in touch with us

2.

Strategic

You need to talk to our Head of Strategy Jens.

mail jens@natwerk.nl

get in touch with jens

3.

Production

Talk to one of our producers Linda, she did a lot of Natwerk productions.

mail linda@natwerk.nl

get in touch with linda

4.

Entrepreneurship

For entrepreneurship and Natwerk, there is only one person you need to talk to: our CEO Reinier.

mail reinier@natwerk.nl

get in touch with reinier